Andy Sohn is an experienced copywriter living in San Francisco. He has spent nearly six years—or 42 ad years—as a senior writer in Apple's graphic design group. While at Apple, Andy has worked on product launches, in-store signage, brochures, banners for Macworld and other events, software packaging, and motion graphics projects. Other highlights include coming up with the name "iLife" and getting cut off by Steve Jobs at the salad bar in the company cafeteria.
From 1993 to 2002, Andy made the rounds at several San Francisco advertising agencies, gaining broad expertise in weighty fields such as technology, automotive, financial, and haircare. His work has appeared in One Show, Communication Arts, San Francisco Show, and Adweek Best Spots.